In 1916, a small contingent of skilled perfumers in the old town center of Parma created an unusually light, fresh and crisp fragrance that marked a move away from the strong, aggressive perfumes of the day. The historic Acqua di Parma Colonia was born and became a cult item within a tight circle of high society devotees. Today, Acqua di Parma continues to represent the expression of a long tradition, and true connoisseurs continue to appreciate this timeless classic.

Men's Biz is an authorised retailer of Acqua Di Parma products in Australia.