The Australian market for men's grooming products is experiencing strong growth. Here are some of the key figures:

- In the period 2001-2005, sales of men’s grooming products grew 46% to reach a total of $374 million.

- The average Australian male spent US$29 on personal care products in 2005.

- New product development, increased media attention, an aging population and changing consumer attitudes are some of the key factors contributing to the industry’s impressive growth.

- While razors, shaving creams and deodorants remain among the most commonly purchased items, there’s a growing interest in products such as eye creams, facial masks and even male cosmetics, indicating that men are moving beyond their more traditional skincare and shaving regimes and are starting to experiment with a more sophisticated range of products.